Today’s online-advertisement world is filled with the Madoff-esque, the questionable, and the distinctly not-safe-for-work. Some hope shines through though: DoubleVerify, a start-up that offers a policing service for naughty ads, has raised $33 million in its third funding round.DoubleVerify and its competitors, AdSafe and AdXpose, can help business determine the legitimacy of an ad and offers analytics on each ad. DoubleVerify already has some large clients, including American Express, Bank of America, Walmart, Wells Fargo, AT&T, Verizon, and T-Mobile.
To date, DoubleVerify has now raised $46.5 million after $3.5 million in its first round and $10 million in the second.
Read more at The New York Times.
